Content Marketing

If you’re stressed about the slow-down, here’s how to turn things around 

If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you will do.  Science calls it the Familiarity Principle.  “In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person (even […]

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PR Strategy, Content Marketing, Media

Quality over quantity – why organic marketing is worth its salt 

At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and Celtic salt, which are unrefined, better tasting, and contain more trace elements.   The difference between processed salt and organic salts can be seen as a metaphor for describing the difference

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