Content Marketing

marketing, Content Marketing

How to make your messaging interesting and persuasive 

Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, finance, will write blogs, do podcasts and send newsletters about interest rates. Everybody does it, so, like any commodity, you’re not adding value.  Good content marketing and PR is to […]

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PR Strategy, Content Marketing, Media

Quality over quantity – why organic marketing is worth its salt 

At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and Celtic salt, which are unrefined, better tasting, and contain more trace elements.   The difference between processed salt and organic salts can be seen as a metaphor for describing the difference

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