When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, where would you keep it? I would ask my dad for a horse and he would laughingly reply, “Sure, bring me a pen and paper and I’ll draw you one.” […]
How to recession-proof your business Read More »
If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you will do. Science calls it the Familiarity Principle. “In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person (even
If you’re stressed about the slow-down, here’s how to turn things around Read More »
Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, finance, will write blogs, do podcasts and send newsletters about interest rates. Everybody does it, so, like any commodity, you’re not adding value. Good content marketing and PR is to
How to make your messaging interesting and persuasive Read More »
At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and Celtic salt, which are unrefined, better tasting, and contain more trace elements. The difference between processed salt and organic salts can be seen as a metaphor for describing the difference
Quality over quantity – why organic marketing is worth its salt Read More »