Month: May 2016

is your business like the party bore

Is your business like the party bore?

AUCKLAND, NEW ZEALAND: Have you ever been to a party, a business networking function or social gathering where you encountered somebody who prattled on about herself ad nauseam. It was horrible, wasn’t it? On the other hand, have you ever encountered somebody who was interested in you and what you had to say? They listened, […]

good news first

The real reason why nobody ever wants the good news first

AUCKLAND, NEW ZEALAND: “We feel it’s a bit negative. We prefer to put this in a positive light.” This was the response we received from a client when we submitted an article press release to them for approval recently. It’s not an unusual position, it’s perfectly understandable, and it’s wrong. Problems are at the heart […]