Month: October 2016

The 7 essentials of a killer content marketing strategy

Part 1: The heart of your content I went to high school with identical twins, and I was always puzzled when other people couldn’t appear to tell them apart. To me, it was perfectly obvious who was who. You might think it was because I had a massive crush on one of them that lasted […]

squeeze more juice from your content

How to squeeze more juice from your content marketing

AUCKLAND, New Zealand: In this age of content marketing, how do you get more mileage from the content you create when you do business in a small country like New Zealand, which has limited channels and small audiences? I recently conducted a survey of Kiwi digital and marketing communications managers, which revealed that creating a […]