Month: August 2016

how to market something so new

How to market something so new nobody knows they need it

Content Marketing, Auckland – NEW ZEALAND: How do you raise awareness and create a market for a completely new, unique product or service that nobody has ‘ever heard of’? I was at a Grow with Hubspot event in Auckland recently when business owner Joanna Clough asked a similar question. Joanna is the New Zealand founder […]

make your content relevant

How to make your content relevant

AUCKLAND, NEW ZEALAND: In our rush to drive traffic to our websites, promote our brands and build market awareness we often miss the most important fundamental of content marketing, which is ‘the story’… The story, the news angle, the value a piece of content provides the audience, should take precedence over the commercial objectives of […]