Month: July 2016

long posts get the most shares

Fact: Long articles get the most shares

Content Marketing, New Zealand: A Hubspot seminar in Auckland last week revealed that 2000 word articles, or longer, get the most social media shares. This one fact goes a long way to dispelling the myth that people only read what’s ‘short and sweet’ — relevant content, long form or short form, will always appeal to […]

sponsored content

What is sponsored content?

AUCKLAND, NEW ZEALAND: Sponsored content, or native ads as some call them (I believe there is a distinction), essentially mimic the style and look of the publication or platform on or in which they appear. The American Press Institute says sponsored content is better defined by what it does, rather than what it looks like: […]