Category: Communications

Is sales a future crime?

Customer service staff in New Zealand’s banks by and large hate the sales pressure they come under. So much so, one reported their employer to the newspapers and we quickly had headlines this month like ‘Bank employees blow whistle on sales tactics’. When I first read that headline I thought ‘oh, for crying out loud […]

Vaccination presents a compelling case for winning hearts and minds

Triggering an emotional response is often presented as the holy grail of successful communications – stories are a shortcut to the human heart, and all that blah (I’m feeling nauseous already). To accept the emotional argument entirely is like saying we’re all just chimpanzees awash in hormones. Think about this for a moment. How often […]