I asked three AI language models to recommend pet insurance for our 8-year-old dog (recovering from cyst surgery) and our 10-week-old kitten.
I’d never heard of PD Insurance NZ, but pound for pound, it came out on top, winning more head-to-head match-ups across the three AIs than any other insurer (ahead of household names like Southern Cross and AA).
What did PD Insurance do differently? It has a comprehensive digital footprint across the exact sources these models lean on when building a recommendation:
Share of voice – Your brand turns up across many independent sources, not just one.
Third-party authority – Comparison sites, review platforms, ratings bodies (Canstar, MoneyHub, Trustpilot).
Structured, quotable facts – Hard numbers a model can lift and cite, not vague marketing copy.
Timeliness – Actively updated content outweighs stale pages.
Earned media – Independent coverage gets cited while self-published claims usually don’t.
Your reputation used to mean what people said about you. Now it also means what an AI says about you before a customer reaches your website.
#DigitalFootprint #OnlineReputation #GEO #AISEO #BrandVisibility