Category: Seo

How to create a powerful call to action

AUCKLAND, NEW ZEALAND: A powerful CTA or “Call to Action” – essential to Content Marketing and Inbound – is a button on your website that promotes an offer, and links to a landing page where your visitor enters their contact details in exchange for the value you are offering. The beginning of a relationship Some […]

simple guide to seo

Simple guide to SEO in New Zealand

Here’s why content marketing is so critical to SEO… In pursuit of ‘cleaning up the web’, Google introduced two major updates to their Algorithm titled ‘Penguin’ and ‘Panda’. Panda was introduced to rate and monitor the ‘quality’ of web page content. Historically, the overuse of keywords within body copy, title tags and meta data was […]


A copywriters value is defined by how well they sell not spell

If you want a copywriter because you don’t have the time to do the copy yourself, or spell terribly or have a limited vocabulary… get an English teacher – they will probably cost less. Heck, some kids who do Spelling bees have better vocabularies than most copywriters, and they’re bound to be considerably cheaper too… […]