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Reputation Roulette:When Bad is Good for Business

It was energetic, rebellious, catchy; a raw punk rock anthem and I couldn’t get enough of it. I was in my early teens in 1981, ...
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How to recession-proof your business 

When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, ...
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If you’re stressed about the slow-down, here’s how to turn things around 

If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you ...
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marketing, Content Marketing

How to make your messaging interesting and persuasive 

Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, ...
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PR Strategy, Content Marketing, Media

Quality over quantity – why organic marketing is worth its salt 

At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and ...
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How you can dominate your market by ‘taking a stand’

If you want your business or brand to stand out, stand for something – so long as it is congruent with your business and your ...
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