Blog
Reputation Roulette:When Bad is Good for Business
September 27, 2024
It was energetic, rebellious, catchy; a raw punk rock anthem and I couldn’t get enough of it. I was in my early teens in 1981, ...
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How to recession-proof your business
July 30, 2024
When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, ...
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If you’re stressed about the slow-down, here’s how to turn things around
June 19, 2024
If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you ...
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How to make your messaging interesting and persuasive
February 19, 2024
Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, ...
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Quality over quantity – why organic marketing is worth its salt
February 8, 2024
At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and ...
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How you can dominate your market by ‘taking a stand’
January 18, 2024
If you want your business or brand to stand out, stand for something – so long as it is congruent with your business and your ...
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