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The chocolate chilli principle of persuasion
June 25, 2025
When I was young, so much younger than today, I would chase my nephew (who is six months younger than me) around the house with ...
Read More → From army platoons to brands, tribes work best
May 20, 2025
It was beneath a blistering sun – and later a cold moon – noisy with cicadas (when even the snakes were hunting shade beneath the ...
Read More → Words that changed the world: What they mean for you
April 15, 2025
It’s not Adwords, or social media or radio that make your marketing communications campaign successful – it’s what you say. A picture may be worth ...
Read More → Us Kiwis, we need to talk…
March 11, 2025
I am a writer. A journalist. A wordsmith. A public relations and communications practitioner for more than 30 years. I build personal and brand reputations—I’ve ...
Read More → How many times do brands make this Subway mistake?
February 11, 2025
Jared Fogle—once the face of fast-food chain Subway because he lost weight by only eating Subway sandwiches—was ultimately sentenced to 15 years in prison for ...
Read More → Lessons from loss: Overcoming avoidance in business
January 8, 2025
Thoughts on how to achieve personal change in 2025 I was in my mid-20s when my dad became very ill with tuberculosis and emphysema. He ...
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