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Of landlords and tenants, victims and villains
Recent media coverage of the 1 July healthy homes standards adopts a classic storytelling approach with ‘victims’, ‘culprits’ and ‘champions’. There are some salient lessons …
Facemasks make a useful propaganda tool
AUCKLAND, NEW ZEALAND – PUBLIC RELATIONS: Have you considered the use of props to help make your communications more persuasive? Here’s an example of how …
What matters to customers matters to your reputation
My 12-year-old daughter, clearly upset, brought a just used bottle of shampoo to my wife last night. “They test it on animals,” she said, the …
‘Nosy neighbour syndrome’ a Godsend for B2B marketers?
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Farmers would stroll over to the farm gate, operations managers would dust off a chair, and the CFO might …
In the war for attention, what does Covid teach us?
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Are you tired of hearing about Covid? But… it still gets your attention, right? That’s because it is relevant …
For your reputation to flourish, your ego must die
THOUGHT LEADERSHIP, REPUTATION – Bruce Springsteen reportedly once said that there would always be rock stars so long as there were people in the audience …