AUCKLAND, NEW ZEALAND – A a client of ours, and his company, were mentioned in an online forum. In the same forum, totally unrelated, was a reference to the Serious Fraud Office (SFO) – which […]
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Customer service staff in New Zealand’s banks by and large hate the sales pressure they come under. So much so, one reported their employer to the newspapers and we quickly had headlines this month like […]
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Triggering an emotional response is often presented as the holy grail of successful communications – stories are a shortcut to the human heart, and all that blah (I’m feeling nauseous already). To accept the emotional […]
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Overall, New Zealand marketers who responded to our informal survey employ a total of 23 lead generation tactics, and the most dominant tactics take the lead not because they’re necessarily effective, but because they’re the […]
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A New Zealand power company said that they needed content to help them with their winter bill shock problem. Essentially, their switchboard is inundated with calls when winter begins because power bills increase sharply. Their […]
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By standing for something, conventional media (newspapers, magazines, radio and TV) niche their message and differentiate themselves as an organisation. Time magazine tells the news through people stories. Life magazine used to tell the news […]
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Journalists have been creating content that people want to read for a very long time (advertising piggybacks off great content), but there’s no reason why you can’t create quality content. Remember that journalists have to […]
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Where once tertiary education institutions competed with each other for enrolments – for the hard working as well as the talented – marketers in tertiary education are facing fierce disruption, and the enemy is far […]
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The lyrics from British new wave band The Buggles, Video Killed the Radio Star… “If I was young it didn’t stop you coming through, Oh a oh…” hints at the portability and accessibility of audio […]
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