June 2026

I asked three AI language models to recommend pet insurance for our 8-year-old dog (recovering from cyst surgery) and our 10-week-old kitten.  I’d never heard of PD Insurance NZ, but pound for pound, it came out on top, winning more head-to-head match-ups across the three AIs than any other insurer (ahead of household names like […]

If you are thinking, ‘Oh no, not more AI-related content’, think again, because there is no burying your head in the sand on this one.  Now that’s out of the way, let’s talk about how search behaviour is moving away from SEO to online reputation.  A McKinsey AI Discovery Survey (n = 1,927) reports that 50% of consumers (of all ages) are using AI-powered search,