Month: June 2017

Is provocative content worth it?

AUCKLAND, NEW ZEALAND: A headline in the recent ‘sponsored’ section of a New Zealand daily newspaper read, “Religion in class: The debate goes on” – followed by the teaser, “Values key for NZ’s young but private school group rejects faith-based teaching”. Although we’re talking about a ‘native ad’ – which is not content marketing per […]

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