marketing, Content Marketing

How to make your messaging interesting and persuasive 

Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, ...
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PR Strategy, Content Marketing, Media

Quality over quantity – why organic marketing is worth its salt 

At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and ...
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How you can dominate your market by ‘taking a stand’

If you want your business or brand to stand out, stand for something – so long as it is congruent with your business and your ...
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To be without a reputation is to be irrelevant

In a polarised world, reputation can be made, or destroyed, in moments… the thought of which sends most sensibly minded people running for cover. It’s ...
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What good is public relations if you can’t sell? 

AUCKLAND: New Zealand – It is not unusual for Iron Road public relations clients to want to amend press releases to include promotional messages like ...
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Get better PR when you stand for something 

AUCKLAND, New Zealand: When an organisation (or individual) stands for something, they demonstrate a unique purpose that takes them beyond ‘just another business’ and into ...
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