Month: April 2014

having something to say

The importance of having something to say

It’s not how we say it, but what we say… This is a blog about something to say, about truth, and about how it feels when you ‘discover’ something sooo cool, only to realise too late that everybody has been there and done that. Quite a few times in fact… I was sitting in the […]


What hair and hockey taught me about conversions

I told this story recently at the New Zealand Content Marketing Conference #2014CMC, and it was well received – probably the most interesting part of my presentation was about how I managed to embarrass myself, again! It’s a story about how cool customer incentives and promotions that everybody will love, aren’t necessarily – it fact […]