Blog
How to make your messaging interesting and persuasive
February 19, 2024
Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, ...
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Quality over quantity – why organic marketing is worth its salt
February 8, 2024
At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and ...
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How you can dominate your market by ‘taking a stand’
January 18, 2024
If you want your business or brand to stand out, stand for something – so long as it is congruent with your business and your ...
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To be without a reputation is to be irrelevant
December 8, 2023
In a polarised world, reputation can be made, or destroyed, in moments… the thought of which sends most sensibly minded people running for cover. It’s ...
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What good is public relations if you can’t sell?
October 17, 2023
AUCKLAND: New Zealand – It is not unusual for Iron Road public relations clients to want to amend press releases to include promotional messages like ...
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Get better PR when you stand for something
October 10, 2023
AUCKLAND, New Zealand: When an organisation (or individual) stands for something, they demonstrate a unique purpose that takes them beyond ‘just another business’ and into ...
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