Month: May 2014

pr and digital

The content tussle between PR & digital – who will win?

The rising of content marketing as a viable promotional strategy may be just the lifeline that the struggling media industry, journalists and digital advertising agencies in New Zealand need, provided they can put aside their adherence to outdated roles and philosophies. In its purest form, content marketing is brand journalism – the creation of content […]

corrupt content marketing

Synthetic highs: a trope for corrupt content marketing?

I bought my 5-year-old daughter a pink piggybank because I wanted her to learn how to save. Then she discovered it made a splendid noise, and turned it into a nerve shredding shaker… A good thing gone bad? Isn’t it interesting, how often something is made, invented, created, intended for a particular purpose, only to have […]