Why many CFOs and CEO are right to cut marketing in tough times
By Colin Kennedy AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times get tough—despite so much advice to the contrary. I don’t blame them. Financial officers of a company will look to cut costs, to give the ‘balloon’ more ballast, particularly where […]
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