AUCKLAND, NEW ZEALAND: Content Marketing: The media is full of bad news because we are drawn to conflict and carnage, but not because our instincts move us to watch for threats (as some suggest). I believe that it’s not the negativity that draws us, but our irrepressible hope for a happy ending. Understanding this will […]
Your good news is boring Read More »
uilding an audience is difficult because most companies settle for obvious content, usually in their area of expertise, without thinking through the subtleties of what their potential audience really needs.
Is your content marketing barking up the wrong tree? Read More »
The rise of alternative media – for example, Joe Rogan and Rebel News – to name a couple, has important lessons for marketers, specifically that people are more likely to engage with your messaging and content when it aligns with their worldview. In essence, your worldview is how you assume the world works. For example,
How your worldview can make you more interesting Read More »