Month: September 2016


Best pop up ever or what?

I am not a fan of pop-ups. Most times I kill them as soon as look at them. Not so much because they’re intrusive, but because they’re usually awful and have a strong commercial message. Admittedly, I’ve had occasion to regret delivering the lethal blow because I actually enjoyed the content – because it was […]

How an anthropologist can help build your buyer personas

AUCKLAND, NEW ZEALAND: One of the presenters at a recent New Zealand Content Marketing Conference, Professor Hamish Gow from Massey University, really captured my imagination with his advice to grab a camera and go be an amateur anthropologist if you want to understand your customer… I find the idea that we can study humankind’ to […]