Colin Kennedy

If you’re stressed about the slow-down, here’s how to turn things around 

If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you will do.  Science calls it the Familiarity Principle.  “In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person (even […]

If you’re stressed about the slow-down, here’s how to turn things around  Read More »

PR Strategy, Content Marketing, Media

Quality over quantity – why organic marketing is worth its salt 

At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and Celtic salt, which are unrefined, better tasting, and contain more trace elements.   The difference between processed salt and organic salts can be seen as a metaphor for describing the difference

Quality over quantity – why organic marketing is worth its salt  Read More »

What good is public relations if you can’t sell? 

AUCKLAND: New Zealand – It is not unusual for Iron Road public relations clients to want to amend press releases to include promotional messages like ‘lowest prices,’ ‘affordable,’ ‘discount’, ‘guarantee’, etc. Unfortunately, promotional content stands a snowball’s chance in hell of media pickup because, as they would rightfully say, it’s advertising, not editorial.  Journalists act

What good is public relations if you can’t sell?  Read More »

If you want media coverage (PR), don’t advertise 

PUBLIC RELATIONS, Auckland, New Zealand: When issuing a press release, the temptation is to talk about yourself, your products or services or value. After all, the goal is to increase exposure for your business brand. Unfortunately, almost all journalists will tell you to take an advertisement because editorial is not self-promotion.  To get genuine, authentic

If you want media coverage (PR), don’t advertise  Read More »

How content marketing can help you ‘clear’ your reputation on Google 

Let’s call him John. For more than a decade, John had cultivated a successful profile and business as a sales educator. He was widely travelled, a keynote speaker and a bestselling author with a decent following. One day, he was offered a job as a marketing director for an international cryptocurrency investment company. He saw

How content marketing can help you ‘clear’ your reputation on Google  Read More »