Thoughts on how to achieve personal change in 2025 I was in my mid-20s when my dad became very ill with tuberculosis and emphysema. He would be sick for some years, but at almost every level (obliviously), I never accepted it—even though at one time my girlfriend had to talk my brother through CPR over […]
Lessons from loss: Overcoming avoidance in business Read More »
Lessons in communication and narrative persuasion When I was a child, I got into a fight with my nephew over some imaginary bus keys (I regard my nephew Gaz – there are only six months between us – and his sister Mel as my brother and sister). One sunny day, we were playing a game
The bus, the broomstick and the keys Read More »
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It was energetic, rebellious, catchy; a raw punk rock anthem and I couldn’t get enough of it. I was in my early teens in 1981, and Joan Jett’s ‘Bad Reputation’ was climbing the charts. Rolling Stone wrote: “Jett’s first solo album is a determined retelling of what sometimes seems like the truest rock story there
Reputation Roulette:When Bad is Good for Business Read More »
When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, where would you keep it? I would ask my dad for a horse and he would laughingly reply, “Sure, bring me a pen and paper and I’ll draw you one.”
How to recession-proof your business Read More »
If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you will do. Science calls it the Familiarity Principle. “In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person (even
If you’re stressed about the slow-down, here’s how to turn things around Read More »
Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, finance, will write blogs, do podcasts and send newsletters about interest rates. Everybody does it, so, like any commodity, you’re not adding value. Good content marketing and PR is to
How to make your messaging interesting and persuasive Read More »
At first glance, table salt is table salt – right? Not really. Regular table salt is ‘processed’ and has added anticoagulants, compared to Himalayan and Celtic salt, which are unrefined, better tasting, and contain more trace elements. The difference between processed salt and organic salts can be seen as a metaphor for describing the difference
Quality over quantity – why organic marketing is worth its salt Read More »
If you want your business or brand to stand out, stand for something – so long as it is congruent with your business and your brand values. Standing for something makes for very powerful public relations, content and other marketing activities – it achieves great cut-through, high audience engagement and can even lead to market
How you can dominate your market by ‘taking a stand’ Read More »
In a polarised world, reputation can be made, or destroyed, in moments… the thought of which sends most sensibly minded people running for cover. It’s better to say nothing than risk your neck (say some). Unfortunately, in today’s hyper-connected world, invisibility is a liability–if you want to get anywhere, you will have to clear your
To be without a reputation is to be irrelevant Read More »