Words that sell

COPYWRITING SERVICES, AUCKLAND:  We create copy that provokes an emotion, compels action and is remembered.

The Age of Infobesity  

 J Walker Smith, President of US-based Consumer and Marketing Watcher Yankelovich, told USA Today that “The average consumer encounters from 3,500 to 5,000 marketing messages per day, vs. 600 in the 1970s”.  

The counter? As Howard Gardner from Harvard University said, “Stories are the single most powerful weapon in a leader’s arsenal.” 

Iron Road Ltd understands how to engage your target market in an age of ‘infobesity’, so your organisation can benefit from a regular flow of new business. We achieve this with copywriting that stimulate an emotional response, coupled with a powerful call to action. 

To talk about about how we can boost your market engagement, get in touch here. 

 What is copywriting? 

 Copywriting is the act of creating written content for the purpose of advertising or marketing a product, service, or idea. A copywriter is a professional who specialises in creating compelling and persuasive content that captures the attention of the target audience and persuades them to act, such as making a purchase or signing up for a service. 

 Here at Iron Road Communications, we create content for a variety of purposes, including advertising, marketing, SEO, digital marketing, content marketing and inbound marketing.  

 Our job is to create copy that engages the target audience and communicates a clear message about the product or service offered. This may involve writing headlines, taglines, product descriptions, website copy, social media posts, and other forms of advertising and marketing content. 

To talk about about how we can boost your market engagement, get in touch here. 

Why engage a copywriter?  

Professional copywriting helps businesses and organisations communicate their message effectively to their target audience. Well-written copy can help build brand awareness, establish credibility, and create a strong emotional connection with customers. 

Second, professional copywriting can help businesses and organisations stand out in a crowded marketplace. In today’s digital age, consumers are bombarded with a constant stream of advertising and marketing messages.   

“A skilled copywriter can create copy that cuts through the noise and captures the attention of the target audience.”  

Finally, professional copywriting can help businesses and organisations achieve their marketing and sales goals. Effective copywriting can lead to increased website traffic, higher conversion rates, and ultimately, increased revenue and profits. 

In short, copywriting is an essential component of any successful advertising or marketing campaign. By working with a professional copywriter, businesses and organisations can create compelling and persuasive copy that engages their target audience and helps them achieve their marketing and sales objectives. 

Iron Road, the benefit of strong business experience (Colin Kennedy is a former general manager in the property industry and technology industry CEO), Iron Road can just about meet any copywriting requirements you may have, including:  

• Website copy. 
• eGuides. 
• eBooks. 
• Video Scripts. 
• Podcast Scripts. 
• Case Studies. 
• Brochure copy. 
• Advertising copy. 
• Books. 
• Press releases. 

To name a few… 

To talk about about how we can boost your market engagement, get in touch here. 

Copywriting that moves your audience 

Everybody can sing, but that doesn’t mean they can sing well enough to get paid for it. Everybody can write, but that doesn’t mean they can write well enough to get paid for it. 

Copywriting is not just ‘words on paper’. Copywrting utilises techniques like the Zeigarnik effect, the cliffhanger and linguistic binds. It’s science, it’s technique and it’s art.

Talk to us today about creating copy that moves your audience.

In the immortal words of John E Kennedy penned in 1905: 

“Copywriting is salesmanship in print.” 

To talk about about how we can boost your market engagement, get in touch here. 

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