PR, Content Marketing & Inbound Agency Auckland

Public Relations, Content Marketing and Inbound Marketing Agency Auckland

Convert connections into conversations

Let independent third party media tell your story if you want to build profile and earn trust and credibility. Research findings confirm editorial is 7 times more credible than advertising.

Content is not king. Relevant content is king. Understand your audience and address their problems and issues with content marketing that educates, informs, inspires and, sometimes, entertains.

Did you know that pages that post weekly on LinkedIn have 5.5x more followers than pages that post monthly? And that their following grows 7x faster than monthly posting pages? Iron Road can help you engage your audience with relevant news, information, commentary and education in a way that maximises your LinkedIn success.

Iron Road creates content that wins the hearts and minds of your audience. All buying decisions are based on emotion. Understanding those emotional triggers will make your collateral sizzle.

Professional, journalism style storytelling that is grabs attention and helps your customers solve problems, issues and needs that are relevant to them in the here and now.

Made famous by HubSpot, inbound marketing uses valuable content to address customer interests and problems, attracting qualified leads via relevant and helpful blogs, newsletter, SEO and lead magnet conversion funnels which help you grow your database for nurturing customers.

“I would recommend Iron Road to any business wanting to create an effective content strategy for their business.

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