If you want media coverage (PR), don’t advertise
PUBLIC RELATIONS, Auckland, New Zealand: When issuing a press release, the temptation is to talk about yourself, your products or services or value. After all, the goal is to increase exposure for your business brand. Unfortunately, almost all journalists will tell you to take an advertisement because editorial is not self-promotion. To get genuine, authentic […]
If you want media coverage (PR), don’t advertise Read More »