AUCKLAND, NEW ZEALAND – PUBLIC RELATIONS: Have you considered the use of props to help make your communications more persuasive? Here’s an example of how props can unlock the power of pre-persuasion. Whether facemasks do or don’t have a health benefit is one debate, but they also serve another purpose – as a very effective […]
Facemasks make a useful propaganda tool Read More »
My 12-year-old daughter, clearly upset, brought a just used bottle of shampoo to my wife last night. “They test it on animals,” she said, the tone of accusation in her voice almost reserved for herself. That brand had in a moment done itself a lifetime of reputational damage in one hit. This is a reality
What matters to customers matters to your reputation Read More »
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Farmers would stroll over to the farm gate, operations managers would dust off a chair, and the CFO might even be persuaded to buy you a coffee. The reason? Curiosity – they wanted to know what was going on in the industry, and some of their supplier’s sales reps
‘Nosy neighbour syndrome’ a Godsend for B2B marketers? Read More »