Case Studies

Real work, with real businesses.

A selection of Iron Road’s work across financial services, B2B and consumer brands.

Selected work

Tax Management New Zealand ‘The Better Advisory Business’ Podcast

Tax Management New Zealand is a leader in the tax pooling space, but wanted to add value to the company’s broad ‘influencer’ base – namely tax agents. The…

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Microsoft NZ brings the Cloud to SMBs

Microsoft New Zealand wanted to encourage more SMBs to make a move to the Cloud, but many SMB operators wouldn’t know where to start, never mind how to do it.…

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GEM Visa – get more bang for your borrowed buck

GEM Visa, by Latitude Finance, advances credit to consumers. It’s a difficult position because finance is an essential need – people need money for vehicles,…

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Baptist Savings: $59M in deposits to $80M in 15 months

Baptist Savings accepts deposits from primarily high value investors and lends the money to church, day-care and community centre developments at low interest…

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KiwiHost: Making a forgotten brand relevant again

Customer service training company KiwiHost New Zealand enjoyed prominent brand recognition in the early 1990’s, but at the time of speaking to Iron Road its…

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BNI NZ: Growth from cause motivated content

Some years ago, BNI New Zealand was faced with something of a dilemma because the international organisation promotes ‘referral networking for business’ as the…

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AMP: The tyranny of Google

Objective The objective of this campaign was to promote AMP’s business and life insurance products, and in so doing raise awareness and educate New Zealanders…

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