Case Studies

Baptist Savings: $59M in deposits to $80M in 15 months

Baptist Savings accepts deposits from primarily high value investors and lends the money to church, day-care and community centre developments at low interest rates. The …

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KiwiHost: Making a forgotten brand relevant again

Customer service training company KiwiHost New Zealand enjoyed prominent brand recognition in the early 1990’s, but at the time of speaking to Iron Road its …

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BNI NZ: Growth from cause motivated content

Some years ago, BNI New Zealand was faced with something of a dilemma because the international organisation promotes ‘referral networking for business’ as the most …

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AMP: The tyranny of Google

Insurance is not an exciting purchase, but it is an important one. Marketing channels for insurance products are also very expensive. For example, insurance is …

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