What good is public relations if you can’t sell?
AUCKLAND: New Zealand – It is not unusual for Iron Road public relations clients to want to amend press releases to include promotional messages like ‘lowest prices,’ ‘affordable,’ ‘discount’, ‘guarantee’, etc. Unfortunately, promotional content stands a snowball’s chance in hell of media pickup because, as they would rightfully say, it’s advertising, not editorial. Journalists act […]
What good is public relations if you can’t sell? Read More »
