Month: August 2014

content that connects

Content that connects: the proper use of buyer personas

“She was a bold-looking girl of about twenty-seven, with thick dark hair, a freckled face, and swift, athletic movements…” You might view ‘buyer personas’ a bit like this description of Julia from George Orwell’s Nineteen Eight-Four – vaguely interesting, somewhat entertaining, but with no real relevance to the serious business of content marketing. There’s no […]