PR & Content Marketing that achieves bottom line results.
“Stories are the single most powerful weapon in a leader’s arsenal.” - Howard Gardner, Harvard University
Attract attention, be memorable, get action, build loyalty, create buzz.
Public Relations - Media Communications
Marketing claims are a dime a dozen, but when a journalist writes about you, your audience sits up and takes notice. Media empires may be waning, but the power of the media to command massive audiences, engage attention, inform and influence is as strong as it ever was.
Public relations is more than just getting your name in the news. It’s an endorsement that says you’re a leader, an expert; it gives you authority and positions you, your brand or your organisation as trustworthy and credible. And it’s not to be wasted – getting featured in the media is one thing, but just as important is what you do with the publicity.
According to research from Adobe, more than 1.8 million pieces of content are created daily. More than 90 per cent will hardly get noticed, never mind generate ROI and that’s because it’s not relevant, and it’s not timely.
It’s not enough to education, inform, inspire and entertain your market with good quality content. It has to be relevant and timely, because relevant content marketing address your customer’s issues, problems, passions and needs ‘of the day’. In so doing you demonstrate that you put your customer’s best interests first instead of just beating your own drum – there is no quicker way to your customer’s heart.
Social Media Marketing
Drive engagement, sales growth and repeat business across your social media channels with targeted marketing campaigns. Iron Road works with you to test and measure, adapt and adjust your strategy until you’re hitting that sweet spot.
Social media is not for bragging, ignoring your followers or posting when the mood takes you. Talk to Iron Road about how to establish real engagement, build strong sales from your social media and create a following of loyal advocates who love to talk about you.
It’s time to take charge of your LinkedIn, Facebook, Twitter, Instagram and other channels with compelling stories, follower engagement and measurable marketing campaigns.
Copywriting and Content Creation
Copywriting has been called ‘salesmanship in print’. Iron Road can help you communicate even complex themes in clear, concise and simple words that trigger an emotional response and gets your customer or audience to take the action.
Grab attention, stimulate interest, build desire and call to action with your:
- LinkedIn articles and posts.
- Opinion editorials.
- eBooks and white papers.
- Video production.
- Press releases.
- Email campaigns.
- Facebook content campaigns.
- Case studies.
- Hero stories.
- Website copy
Brand journalism uses media style storytelling techniques to stimulate interest because it is newsworthy, issues based, fast moving and impactful – talk to Iron Road about how you can earn and keep your market’s attention across multiple channels.
Iron Road uses powerful interview techniques to create podcasts, video and articles – even with third party experts like bestselling authors (we find them for you) – to endorse and or boost your message. Let a professional journalist tell your story for you.
Reputation is the emotional response – it’s ubiquitous and spontaneous – that people have when they look at your digital footprint. It could be doubt, excitement, uncertainty, confusion, joy…
Reputation Management is about building a digital footprint – your presence in the media, on social media and online – that stimulates a consistent, positive perception and, with it, credibility and trust.
Establish yourself as an authority in your chosen field or theme. Be known as somebody who is forward thinking, innovative, insightful and passionate.
- Generate publicity and recognition.
- Build your brand.
- Generate opportunities to speak and write.
- Be more visible.
- Establish your credibility and trust.
- Increase conversions and build a follower base.