By Colin Kennedy AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times get tough—despite so much advice to the contrary. I don’t blame them. Financial officers of a company will look to cut costs, to give the ‘balloon’ more ballast, particularly where […]
Why many CFOs and CEO are right to cut marketing in tough times Read More »
Once upon a time, in a forest, there lived a pack of wolves. One day, a strange wolf named Blaze appeared, with bright orange fur and unique abilities. The other wolves shunned him, but Blaze continued to hunt and run with his style. He caught a deer by himself and brought it back to the
How to get noticed in a noisy market Read More »
“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; and no man dared to bring further information. Without any intelligence at all, Tigranes sat while war was already blazing around him, giving ear only to those who flattered him.”–Plutarch’s
A lesson from Plutarch on how to make your blogs more interesting Read More »
Living in an age where even the historical writings of children’s author Roald Dahl are deemed offensive, you have to wonder how vulnerable your (or your business’s) reputation may be in a time when many people are hypersensitive and easily offended. It begs the question (assuming it matters to you) can you control your reputation?
Reputation Management, AUCKLAND NEW ZEALAND: Read More »
I asked the AI if ChatGPT spell the end for copywriters. This was it’s reply: As an AI language model, I cannot predict the future, but I can say that chatbots and other AI-powered tools have already impacted the world of copywriting. AI can now generate written content, including product descriptions, social media posts, and
Is ChatGPT the beginning of the end for copywriters Read More »
Introduction Content marketing is an essential tool for businesses to use in order to attract new customers and promote their products and services. But what exactly is content marketing? How does it work? And why should you consider using it? In this article, we’ll answer all these questions and more! We’ll also share some useful
How content marketing can help your business Read More »
NEW ZEALAND, Auckland: Effective social media content creation is telling a story that automatically positions and differentiates your brand and your message. There’s a story about a man from the ancient world who was selling a statue – of a local goddess – that he said would bring its owner wealth and good fortune. A woman
Create social media content that differentiates Read More »
Like soldiers in the Vietnam found, the spray and pray approach rarely wins the the war.
Are you making this marketing mistake? Read More »
Presentation, visibility and the ability to sell yourself are key to using LinkedIn effectively.
How to build your brand through LinkedIn Read More »
AUCKLAND, NEW ZEALAND: Content Marketing: The media is full of bad news because we are drawn to conflict and carnage, but not because our instincts move us to watch for threats (as some suggest). I believe that it’s not the negativity that draws us, but our irrepressible hope for a happy ending. Understanding this will
Your good news is boring Read More »
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