marketing

marketing, Content Marketing

How to make your messaging interesting and persuasive 

Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, finance, will write blogs, do podcasts and send newsletters about interest rates. Everybody does it, so, like any commodity, you’re not adding value.  Good content marketing and PR is to […]

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If you want media coverage (PR), don’t advertise 

PUBLIC RELATIONS, Auckland, New Zealand: When issuing a press release, the temptation is to talk about yourself, your products or services or value. After all, the goal is to increase exposure for your business brand. Unfortunately, almost all journalists will tell you to take an advertisement because editorial is not self-promotion.  To get genuine, authentic

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good and bad

A lesson from Plutarch on how to make your blogs more interesting 

“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; and no man dared to bring further information. Without any intelligence at all, Tigranes sat while war was already blazing around him, giving ear only to those who flattered him.”–Plutarch’s

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