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2018

Thought Leadership begins when you put the public interest ahead of your own

Blogging, Content Marketing, Marketing, Thought Leadership /

A New Zealand power company said that they needed content to help them with their winter bill shock problem. Essentially, their switchboard is inundated with calls when winter begins because power bills increase sharply. Their objective was to produce content that addresses many of the questions that customers have when they get a big power […]

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Want your content marketing to stand out? Stand for something

Blogging, Content Marketing /

By standing for something, conventional media (newspapers, magazines, radio and TV) niche their message and differentiate themselves as an organisation. Time magazine tells the news through people stories. Life magazine used to tell the news using pictures. Almost all of them had some form of a content mission. By standing for something, you will have

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The erosion of trust in tertiary education and what to do about it

Content Marketing, Marketing /

Where once tertiary education institutions competed with each other for enrolments – for the hard working as well as the talented – marketers in tertiary education are facing fierce disruption, and the enemy is far more subtle than technology. What’s more, the heat isn’t necessarily coming from other types of education such as eLearning or

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