The rise of alternative media – for example, Joe Rogan and Rebel News – to name a couple, has important lessons for marketers, specifically that people are more likely to engage with your messaging and content when it aligns with their worldview. In essence, your worldview is how you assume the world works. For example, […]
How your worldview can make you more interesting Read More »
PUBLIC RELATIONS, AUCKLAND: Jack and Jill went up the hill to fetch a pail of water. Jack came tumbling down and broke his crown, and Jill came tumbling after. This nursery rhythm is about the beheading (by a mob) of the unpopular monarchs King Louis XVI and Queen Marie Antoinette. It is a salient lesson
Think before your speak, pause before you post Read More »
Recent media coverage of the 1 July healthy homes standards adopts a classic storytelling approach with ‘victims’, ‘culprits’ and ‘champions’. There are some salient lessons for businesses that want to use public relations in their marketing mix or those that need to protect their business interests. Stories about disadvantaged tenants are standard (usually anchored by
Of landlords and tenants, victims and villains Read More »
AUCKLAND, NEW ZEALAND – PUBLIC RELATIONS: Have you considered the use of props to help make your communications more persuasive? Here’s an example of how props can unlock the power of pre-persuasion. Whether facemasks do or don’t have a health benefit is one debate, but they also serve another purpose – as a very effective
Facemasks make a useful propaganda tool Read More »
My 12-year-old daughter, clearly upset, brought a just used bottle of shampoo to my wife last night. “They test it on animals,” she said, the tone of accusation in her voice almost reserved for herself. That brand had in a moment done itself a lifetime of reputational damage in one hit. This is a reality
What matters to customers matters to your reputation Read More »
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Farmers would stroll over to the farm gate, operations managers would dust off a chair, and the CFO might even be persuaded to buy you a coffee. The reason? Curiosity – they wanted to know what was going on in the industry, and some of their supplier’s sales reps
‘Nosy neighbour syndrome’ a Godsend for B2B marketers? Read More »
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Are you tired of hearing about Covid? But… it still gets your attention, right? That’s because it is relevant to you today, and here’s why that can help you grow your audience. Love them or hate them, the media are masters at getting your attention, and one of the
In the war for attention, what does Covid teach us? Read More »
THOUGHT LEADERSHIP, REPUTATION – Bruce Springsteen reportedly once said that there would always be rock stars so long as there were people in the audience imagining it was them up there on stage. Even rock stars – famous for their egos – know it’s always about the audience. Building a reputation as a thought leader
For your reputation to flourish, your ego must die Read More »
AUCKLAND, NEW ZEALAND – A a client of ours, and his company, were mentioned in an online forum. In the same forum, totally unrelated, was a reference to the Serious Fraud Office (SFO) – which meant that when you Googled his name or brand, his name and brand were mentioned in the same breath as
How safe is your online reputation in 2021? Read More »
