When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, where would you keep it? I would ask my dad for a horse and he would laughingly reply, “Sure, bring me a pen and paper and I’ll draw you one.” […]
How to recession-proof your business Read More »
If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you will do. Science calls it the Familiarity Principle. “In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person (even
If you’re stressed about the slow-down, here’s how to turn things around Read More »
PUBLIC RELATIONS, Auckland, New Zealand: When issuing a press release, the temptation is to talk about yourself, your products or services or value. After all, the goal is to increase exposure for your business brand. Unfortunately, almost all journalists will tell you to take an advertisement because editorial is not self-promotion. To get genuine, authentic
If you want media coverage (PR), don’t advertise Read More »