make your content relevant

How to make your content relevant

AUCKLAND, NEW ZEALAND: In our rush to drive traffic to our websites, promote our brands and build market awareness we often miss the most important fundamental of content marketing, which is ‘the story’… The story, […]

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long posts get the most shares

Fact: Long articles get the most shares

Content Marketing, New Zealand: A Hubspot seminar in Auckland last week revealed that 2000 word articles, or longer, get the most social media shares. This one fact goes a long way to dispelling the myth […]

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sponsored content

What is sponsored content?

AUCKLAND, NEW ZEALAND: Sponsored content, or native ads as some call them (I believe there is a distinction), essentially mimic the style and look of the publication or platform on or in which they appear. […]

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BNI NZ: Growth from cause motivated content

Some years ago, BNI New Zealand was faced with something of a dilemma because the international organisation promotes ‘referral networking for business’ as the most effective form of marketing in the world. This automatically disqualifies […]

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corruption of content marketing

The corruption of content marketing

In many ways the rise of ‘content marketing’ was a reaction to the decline of advertising, but ‘content marketing’ is now a widely used term that could mean anything – you know we’ve lost the […]

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content sales programme

The anatomy of a content sales programme

AUCKLAND, NEW ZEALAND: You’ve heard about content marketing, but very often that’s a ‘long game’ strategy. When you need quicker results, it’s time to launch a ‘content sales’ campaign. Here’s how. XME Ltd is an […]

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is your business like the party bore

Is your business like the party bore?

AUCKLAND, NEW ZEALAND: Have you ever been to a party, a business networking function or social gathering where you encountered somebody who prattled on about herself ad nauseam. It was horrible, wasn’t it? On the […]

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