Thought Leadership begins when you put the public interest ahead of your own

A New Zealand power company said that they needed content to help them with their winter bill shock problem. Essentially, their switchboard is inundated with …

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Want your content marketing to stand out? Stand for something

By standing for something, conventional media (newspapers, magazines, radio and TV) niche their message and differentiate themselves as an organisation. Time magazine tells the news …

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Content marketing sells better by putting the customer first

Journalists have been creating content that people want to read for a very long time (advertising piggybacks off great content), but there’s no reason why …

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The erosion of trust in tertiary education and what to do about it

Where once tertiary education institutions competed with each other for enrolments – for the hard working as well as the talented – marketers in tertiary …

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Audio is booming

The lyrics from British new wave band The Buggles, Video Killed the Radio Star… “If I was young it didn’t stop you coming through, Oh …

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Apple MacOS High Sierra turns its guns on auto-play and remarketing

Will Ads re-discover the art of silent moviemaking? I installed MacOS High-Sierra this week and found myself sucked into one of those inevitable ‘what’s new …

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