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Old House

Why your out-of-date blogs are bad for business 

There’s a song by 80’s popstar Shakin’ Stevens called ‘This Old House’, and it goes, “Ain’t got time to fix the shingles, nor to mend ...
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Why many CFOs and CEO are right to cut marketing in tough times 

By Colin Kennedy  AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times ...
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How to get noticed in a noisy market 

Once upon a time, in a forest, there lived a pack of wolves. One day, a strange wolf named Blaze appeared, with bright orange fur ...
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good and bad

A lesson from Plutarch on how to make your blogs more interesting 

“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; ...
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Statue with a bird

Reputation Management, AUCKLAND NEW ZEALAND:

Living in an age where even the historical writings of children’s author Roald Dahl are deemed offensive, you have to wonder how vulnerable your (or ...
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Is ChatGPT the beginning of the end for copywriters

I asked the AI if ChatGPT spell the end for copywriters. This was it’s reply: As an AI language model, I cannot predict the future, ...
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