In a polarised world, reputation can be made, or destroyed, in moments… the thought of which sends most sensibly minded people running for cover. It’s ...

AUCKLAND: New Zealand – It is not unusual for Iron Road public relations clients to want to amend press releases to include promotional messages like ...

AUCKLAND, New Zealand: When an organisation (or individual) stands for something, they demonstrate a unique purpose that takes them beyond ‘just another business’ and into ...

PUBLIC RELATIONS, Auckland, New Zealand: When issuing a press release, the temptation is to talk about yourself, your products or services or value. After all, ...

AUCKLAND, New Zealand—As a writer (copywriting, public relations and fiction), I am excited by the advent of AI as a tool, but I am also ...

Let’s call him John. For more than a decade, John had cultivated a successful profile and business as a sales educator. He was widely travelled, ...