Lessons in communication and narrative persuasion When I was a child, I got into a fight with my nephew over some imaginary bus keys (I ...

It was energetic, rebellious, catchy; a raw punk rock anthem and I couldn’t get enough of it. I was in my early teens in 1981, ...

When I was young, I desperately wanted a horse. But to own a horse, in my mind, I needed to live on a farm. Otherwise, ...

If business is slow—or you are worried that a slow-down is coming—make yourself more visible because the more visible you are, the more business you ...

Are you telling your target market how to suck eggs? Worse, are you communicating the messages as your competitors? For example, many companies within, say, ...