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The 7 essentials of a killer content marketing strategy
Part 1: The heart of your content I went to high school with identical twins, and I was always puzzled when other people couldn’t appear …
How to squeeze more juice from your content marketing
AUCKLAND, New Zealand: In this age of content marketing, how do you get more mileage from the content you create when you do business in …
Best pop up ever or what?
I am not a fan of pop-ups. Most times I kill them as soon as look at them. Not so much because they’re intrusive, but …
How an anthropologist can help build your buyer personas
AUCKLAND, NEW ZEALAND: One of the presenters at a recent New Zealand Content Marketing Conference, Professor Hamish Gow from Massey University, really captured my imagination …
How to market something so new nobody knows they need it
Content Marketing, Auckland – NEW ZEALAND: How do you raise awareness and create a market for a completely new, unique product or service that nobody …
How to make your content relevant
AUCKLAND, NEW ZEALAND: In our rush to drive traffic to our websites, promote our brands and build market awareness we often miss the most important …