Blog
How your worldview can make you more interesting
The rise of alternative media – for example, Joe Rogan and Rebel News – to name a couple, has important lessons for marketers, specifically that ...
Read More →
Think before your speak, pause before you post
PUBLIC RELATIONS, AUCKLAND: Jack and Jill went up the hill to fetch a pail of water. Jack came tumbling down and broke his crown, and ...
Read More →
Of landlords and tenants, victims and villains
Recent media coverage of the 1 July healthy homes standards adopts a classic storytelling approach with ‘victims’, ‘culprits’ and ‘champions’. There are some salient lessons ...
Read More →
Facemasks make a useful propaganda tool
AUCKLAND, NEW ZEALAND – PUBLIC RELATIONS: Have you considered the use of props to help make your communications more persuasive? Here’s an example of how ...
Read More →
What matters to customers matters to your reputation
My 12-year-old daughter, clearly upset, brought a just used bottle of shampoo to my wife last night. “They test it on animals,” she said, the ...
Read More →
‘Nosy neighbour syndrome’ a Godsend for B2B marketers?
AUCKLAND, NEW ZEALAND – CONTENT MARKETING: Farmers would stroll over to the farm gate, operations managers would dust off a chair, and the CFO might ...
Read More →