How to make your content relevant

AUCKLAND, NEW ZEALAND: In our rush to drive traffic to our websites, promote our brands and build market awareness we often miss the most important …

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Fact: Long articles get the most shares

Content Marketing, New Zealand: A Hubspot seminar in Auckland last week revealed that 2000 word articles, or longer, get the most social media shares. This …

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What is sponsored content?

AUCKLAND, NEW ZEALAND: Sponsored content, or native ads as some call them (I believe there is a distinction), essentially mimic the style and look of …

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BNI NZ: Growth from cause motivated content

Some years ago, BNI New Zealand was faced with something of a dilemma because the international organisation promotes ‘referral networking for business’ as the most …

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The rush to relevance in the face of mob conscience

Brands that wish to be trusted now and in the future must make the move from value positioning to relevance positioning in the context of …

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