Blog
ChatGPT vs. human copywriters: Who wins in the end?
June 7, 2023
AUCKLAND, New Zealand—As a writer (copywriting, public relations and fiction), I am excited by the advent of AI as a tool, but I am also ...
Read More → How content marketing can help you ‘clear’ your reputation on Google
May 30, 2023
Let’s call him John. For more than a decade, John had cultivated a successful profile and business as a sales educator. He was widely travelled, ...
Read More → Why your out-of-date blogs are bad for business
May 10, 2023
There’s a song by 80’s popstar Shakin’ Stevens called ‘This Old House’, and it goes, “Ain’t got time to fix the shingles, nor to mend ...
Read More → Why many CFOs and CEO are right to cut marketing in tough times
April 14, 2023
By Colin Kennedy AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times ...
Read More → How to get noticed in a noisy market
March 23, 2023
Once upon a time, in a forest, there lived a pack of wolves. One day, a strange wolf named Blaze appeared, with bright orange fur ...
Read More → A lesson from Plutarch on how to make your blogs more interesting
March 6, 2023
“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; ...
Read More →