Blog

ChatGPT vs. human copywriters: Who wins in the end? 

AUCKLAND, New Zealand—As a writer (copywriting, public relations and fiction), I am excited by the advent of AI as a tool, but I am also ...
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How content marketing can help you ‘clear’ your reputation on Google 

Let’s call him John. For more than a decade, John had cultivated a successful profile and business as a sales educator. He was widely travelled, ...
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Old House

Why your out-of-date blogs are bad for business 

There’s a song by 80’s popstar Shakin’ Stevens called ‘This Old House’, and it goes, “Ain’t got time to fix the shingles, nor to mend ...
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Why many CFOs and CEO are right to cut marketing in tough times 

By Colin Kennedy  AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times ...
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How to get noticed in a noisy market 

Once upon a time, in a forest, there lived a pack of wolves. One day, a strange wolf named Blaze appeared, with bright orange fur ...
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good and bad

A lesson from Plutarch on how to make your blogs more interesting 

“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; ...
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