good and bad

A lesson from Plutarch on how to make your blogs more interesting 

“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; ...
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Statue with a bird

Reputation Management, AUCKLAND NEW ZEALAND:

Living in an age where even the historical writings of children’s author Roald Dahl are deemed offensive, you have to wonder how vulnerable your (or ...
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Is ChatGPT the beginning of the end for copywriters

I asked the AI if ChatGPT spell the end for copywriters. This was it’s reply: As an AI language model, I cannot predict the future, ...
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How content marketing can help your business

Introduction Content marketing is an essential tool for businesses to use in order to attract new customers and promote their products and services. But what ...
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Create social media content that differentiates

NEW ZEALAND, Auckland: Effective social media content creation is telling a story that automatically positions and differentiates your brand and your message. There’s a story about ...
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Are you making this marketing mistake?

Like soldiers in the Vietnam found, the spray and pray approach rarely wins the the war.
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