Blog
Why your out-of-date blogs are bad for business
May 10, 2023
There’s a song by 80’s popstar Shakin’ Stevens called ‘This Old House’, and it goes, “Ain’t got time to fix the shingles, nor to mend ...
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Why many CFOs and CEO are right to cut marketing in tough times
April 14, 2023
By Colin Kennedy AUCKLAND, New Zealand – CONTENT MARKETING: Accountants take a lot of heat, particularly your CFOs and CEOs, for slashing marketing budgets when times ...
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How to get noticed in a noisy market
March 23, 2023
Once upon a time, in a forest, there lived a pack of wolves. One day, a strange wolf named Blaze appeared, with bright orange fur ...
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A lesson from Plutarch on how to make your blogs more interesting
March 6, 2023
“The first messenger, that gave notice of Lucullus’ coming was so far from pleasing Tigranes that he had his head cut off for his pains; ...
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Reputation Management, AUCKLAND NEW ZEALAND:
March 3, 2023
Living in an age where even the historical writings of children’s author Roald Dahl are deemed offensive, you have to wonder how vulnerable your (or ...
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Is ChatGPT the beginning of the end for copywriters
March 2, 2023
I asked the AI if ChatGPT spell the end for copywriters. This was it’s reply: As an AI language model, I cannot predict the future, ...
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