Coverage earned, not coverage bought.
Media and PR, sometimes called brand journalism, is the practice of getting a business covered by journalists and industry publications on its own merits. It carries a credibility that advertising simply can't match, because the endorsement comes from an independent voice rather than the business itself.
Written like a journalist, because that's who reads it.
Colin's newsroom background shapes how Iron Road approaches media relations. Pitches are built the way a journalist would want to receive them, with a genuine story angle rather than a press release dressed up as news, and that difference is usually what decides whether a pitch gets picked up at all.
Third-party proof for the wider plan.
Earned coverage works best as one strand of a broader reputation strategy, sitting alongside thought leadership and social distribution so that a business isn't relying on any single channel to build its credibility.
Get the story a journalist
would actually want to tell.
Most conversations start with a 30-minute discovery call, and that's enough to work out where the story is.