Output 01
Footprint map
An honest picture of how you show up across search, social, media and review platforms today.
What it is
A clear picture, in writing.
A Trust Audit is a fixed-scope review of your public footprint; what a prospective client, partner, or employee finds when they search your name. It maps what's actually out there, flags the risks and the opportunities nobody's using yet, and hands you a clear, prioritised action plan. Clarity, in writing, within 10 business days.
What you get
Three things, yours to keep.
Practical outputs you can act on with or without us.
Output 02
Risk & opportunity assessment
Where your presence is thin, inconsistent, or exposed — and where there's an opening nobody else is using yet.
Output 03
Prioritised action plan
Practical next steps, ranked by impact, that are yours to keep and act on with or without us.
How it works
A defined sequence, not an open-ended engagement.
Four steps, run in order, with a fixed end date.
01
Discovery conversation
A short conversation to understand your business, your market, and what's actually at stake for you.
02
Footprint research
We research your presence across the channels that matter to your sector.
03
Findings & action plan
Delivered within 10 business days of kickoff, in writing.
04
Your call, no pressure
Act on it yourself, or let it become the foundation of a wider engagement.
Why it's worth it
Useful on its own, or the start of something bigger.
Genuinely useful as standalone work, with no obligation to continue.
✓
No obligation to continue past the audit, and no soft upsell buried in the findings.
✓
Delivered by Colin directly, not handed off to a junior researcher; a senior, considered read on your position.
✓
Useful on its own, and if you continue, it becomes the foundation of your marketing strategy.
What clients say
Eye-opening, and practical.
The response we hear most often after a Trust Audit lands.
“
The Trust Audit was eye-opening. We did not realise how patchy our online presence was until we saw it mapped out clearly. The action plan was practical and we have been working through it ever since.
Managing Director
Financial services group, Auckland
“
Great company to partner and work with! outstanding results!!
Caleb Male
Director, Kenai Limited
“
Colin is up with the play, knows what works to achieve the desired outcome and always delivers what he says he's going to deliver. He's a total pro.
Lee Stace
Head of Content, Tax Management NZ
Ready to start
See where you stand,
within 10 days.
Most conversations start with a Trust Audit or a 30-minute call. Both are a low-pressure way to find out whether Iron Road is the right fit.