Blog
Why brand recognition matters less than your online reputation
June 17, 2026
I asked three AI language models to recommend pet insurance for our 8-year-old dog (recovering from cyst surgery) and our 10-week-old kitten. I’d never heard ...
Read More → Your reputation is now your search ranking
June 15, 2026
If you are thinking, ‘Oh no, not more AI-related content’, think again, because there is no burying your head in the sand on this one. Now that’s out of the ...
Read More → The apple, the shortcut, the lesson
May 8, 2026
When I was a baby, I am told, my mother was trying to get me to crawl. She put a blanket on the carpet, as ...
Read More → It was a hill I was prepared to die on
March 11, 2026
Marketing is an endurance sport Growing up, my nephew – who is slightly older than me – was always the fit one, the sports star. ...
Read More → The marketing machine that runs and runs and goes nowhere
December 19, 2025
When I was a child, my oldest brother used to put us to work in the garden. He was already an adult, with a son ...
Read More → When something smells fishy, customers turn to ‘gut’ instinct
November 20, 2025
A few years ago, I went fishing on a Saturday and returned home with a healthy catch. Unfortunately, I also had to fillet the fish, ...
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