Blog
The room has changed: Something is assessing your worth right now
We were in standard nine, which in South Africa at the time, was the penultimate year of school. We were called in to vote for ...
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Why brand recognition matters less than your online reputation
I asked three AI language models to recommend pet insurance for our 8-year-old dog (recovering from cyst surgery) and our 10-week-old kitten. I’d never heard ...
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Your reputation is now your search ranking
If you are thinking, ‘Oh no, not more AI-related content’, think again, because there is no burying your head in the sand on this one. Now that’s out of the ...
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The apple, the shortcut, the lesson
When I was a baby, I am told, my mother was trying to get me to crawl. She put a blanket on the carpet, as ...
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It was a hill I was prepared to die on
Marketing is an endurance sport Growing up, my nephew – who is slightly older than me – was always the fit one, the sports star. ...
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The marketing machine that runs and runs and goes nowhere
When I was a child, my oldest brother used to put us to work in the garden. He was already an adult, with a son ...
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