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Why brand recognition matters less than your online reputation

I asked three AI language models to recommend pet insurance for our 8-year-old dog (recovering from cyst surgery) and our 10-week-old kitten.  I’d never heard ...
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Your reputation is now your search ranking

If you are thinking, ‘Oh no, not more AI-related content’, think again, because there is no burying your head in the sand on this one.  Now that’s out of the ...
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The apple, the shortcut, the lesson

When I was a baby, I am told, my mother was trying to get me to crawl. She put a blanket on the carpet, as ...
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It was a hill I was prepared to die on 

Marketing is an endurance sport  Growing up, my nephew – who is slightly older than me – was always the fit one, the sports star. ...
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The marketing machine that runs and runs and goes nowhere 

When I was a child, my oldest brother used to put us to work in the garden. He was already an adult, with a son ...
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When something smells fishy, customers turn to ‘gut’ instinct 

A few years ago, I went fishing on a Saturday and returned home with a healthy catch. Unfortunately, I also had to fillet the fish, ...
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