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journalists the new marketers

Are journalists the new marketers?

Could journalists be the new marketing consultants of tomorrow? It’s already happening and the discipline even has a name. It’s called brand journalism. For years I used my journalism skills to help clients with their […]

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What is content marketing?

Content marketing is not article marketing – it’s not writing a bunch of articles, sometimes of dubious quality, and loading them chockfull of keywords before publishing them on free sites in as many places as […]

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