Blog
Is sales a future crime?
Customer service staff in New Zealand’s banks by and large hate the sales pressure they come under. So much so, one reported their employer to ...
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Vaccination presents a compelling case for winning hearts and minds
Triggering an emotional response is often presented as the holy grail of successful communications – stories are a shortcut to the human heart, and all ...
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We recently asked more than 1,000 New Zealand marketers how they generate business leads. The results were… surprising
Overall, New Zealand marketers who responded to our informal survey employ a total of 23 lead generation tactics, and the most dominant tactics take the ...
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Thought Leadership begins when you put the public interest ahead of your own
A New Zealand power company said that they needed content to help them with their winter bill shock problem. Essentially, their switchboard is inundated with ...
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Want your content marketing to stand out? Stand for something
By standing for something, conventional media (newspapers, magazines, radio and TV) niche their message and differentiate themselves as an organisation. Time magazine tells the news ...
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