Bringing your story to life with the power of media
Iron Road get’s companies like you in front of more New Zealanders. It’s the best way to grow your business.
So you have a great solution – a message people need to hear – but “nobody” knows about you. The answer is to reach a big audience consistently to attract opportunities and grow.
But how?
“When you look at the big picture, there are three things you must learn. Number one is PR. Under that is marketing – its job is to prime the customer to buy. The last thing is the sale. If you’ve done a good job on PR, a great job on marketing, then they buy.” – Robert Kiyosaki.
We get your message, brand, product or service in front of New Zealand’s top journalists with GoMedia. Let us do the hard work of getting you noticed.
What is the process?
The Go Media System has been tested over many years and refined to perfection.
Step 1
➡ Understand how your brand is really seen.
➡ Develop your unique media marketing theme.
➡ Create a path for your first 6 months with us.
Step 2
Step 2➡ We find the compelling story with an angle media will love.
➡ We research, interview & develop a story that resonates.
➡ Together we approve the finished article prior to release.
Step 3
➡ The article is released to our network of over 85 different publications & TV outlets.
➡ We repurpose the article for your blog & social media as a bonus.
➡ Publication in scoop.co.nz & smee.co.nz is guaranteed.
Who is behind Iron Road?
An experienced journalist, writer and editor (with a background in news) – including Autofile and the New Zealand Herald – Colin has worked with and consulted to some of the country’s leading public relations agencies before and after launching Iron Road in late 2004. Since then he has helped hundreds of clients – particular SMEs and mid-market companies – benefit from news, radio and television coverage in both New Zealand and Australia.
“Go Media was launched because the story is everything. You don’t have to ‘know people’ or have a bottomless budget or be a big corporate to build a public profile through news media. Journalists aren’t interested in how big or small you are, they just want a good story and that’s where I can help.”
About Iron Road
Established in 2004, Iron Road is a PR media and content marketing company that helps clients build an audience and maximise engagement to grow their brand. Clients include one-man bands and small to medium enterprises through to NGOs and corporate companies. The company’s GoMedia package allows companies and entrepreneurs of all shapes and sizes the opportunity to get their message, brand, product or service in front of New Zealand’s top journalists.
Stop hiding in the shadows, start being seen as a leader.
Be Heard Guarantee
We guarantee your Press Release will hit the desks of at least 100 journalists across the country utilising our well kept list of outlets.
FAQ's
Colin and his team will help you develop your compelling angle. An experienced journalist will interview you, write the article and once you have signed off, distribute it to our tried and tested media database.
Will this work for my industry?
We have worked with everyone from tech companies to neurodiversity specialists.
If you are at all in doubt click here to book a 15 minute call with Colin to see if this is the right fit for you.
What is the financial commitment?
With every client we spend time getting to know you and your brand. This is an investment on our part – there is also some brand building to do with relevant journalists.
6 months is what we look for with any new engagement into our programme.
How many spots do you have?
We only offer 20 spots at any one time. As spots open up we will open the checkout above for you to sign up to.
Referrals will always have first choice with us.
Get The Go Media Press Release System Today
👉 30-Minute – PR Brainstorm each month
👉 A well-crafted Press Release to build your authority
👉 Your Press Release, distributed to over 100 outlets in New Zealand
👉 We repurpose the Press Release as a blog post for your website (at no extra cost)
Other companies charge over $2000 for the same service!
But you get it all for only $895 plus GST per month.
It takes just 15-minutes to make sure we are on the right fit and can get the results you desire.