NEW ZEALAND, Auckland: In battle, soldiers in the Vietnam war tended to take a spray and pray approach to battle. It was very inefficient and was usually motivated more by panic that reason.
It was due to the tendency of soldiers to spray and pray that prompted the United States military to replace the automatic-fire setting on the original M16 with a three-round burst fire for the M16A2 and M16A4/M4 carbine.
Marketing can be a bit like that, focussed more on numbers than actual conversions. It doesn't matter how much traffic your website or post or email attracts, it's how many you convert.
The spray and pray approach to marketing is expensive, wasteful and ultimately time consuming. Getting more effective means become more targeted and addressing the problem your customer is trying to solve, rather than talking about the quality of your products and your customer service.
