Blog
AI search is rewriting the rules of B2B discovery
October 3, 2025
For years, Google search results have been the starting point for B2B buyers and search engine optimisation (SEO) meant fighting for page-one rankings, carefully crafting ...
Read More → Blood on the carpet
August 15, 2025
In Apartheid South Africa, there were so-called homelands, with Transkei (Nelson Mandela was born in Mvezo, a village in the Transkei region) being one of ...
Read More → The chocolate chilli principle of persuasion
June 25, 2025
When I was young, so much younger than today, I would chase my nephew (who is six months younger than me) around the house with ...
Read More → From army platoons to brands, tribes work best
May 20, 2025
It was beneath a blistering sun – and later a cold moon – noisy with cicadas (when even the snakes were hunting shade beneath the ...
Read More → Words that changed the world: What they mean for you
April 15, 2025
It’s not Adwords, or social media or radio that make your marketing communications campaign successful – it’s what you say. A picture may be worth ...
Read More → Us Kiwis, we need to talk…
March 11, 2025
I am a writer. A journalist. A wordsmith. A public relations and communications practitioner for more than 30 years. I build personal and brand reputations—I’ve ...
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