Blog
Words that changed the world: What they mean for you
It’s not Adwords, or social media or radio that make your marketing communications campaign successful – it’s what you say. A picture may be worth ...
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Us Kiwis, we need to talk…
I am a writer. A journalist. A wordsmith. A public relations and communications practitioner for more than 30 years. I build personal and brand reputations—I’ve ...
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How many times do brands make this Subway mistake?
Jared Fogle—once the face of fast-food chain Subway because he lost weight by only eating Subway sandwiches—was ultimately sentenced to 15 years in prison for ...
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Lessons from loss: Overcoming avoidance in business
Thoughts on how to achieve personal change in 2025 I was in my mid-20s when my dad became very ill with tuberculosis and emphysema. He ...
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The bus, the broomstick and the keys
Lessons in communication and narrative persuasion When I was a child, I got into a fight with my nephew over some imaginary bus keys (I ...
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Increase your leads and retention with a professional newsletter
Are you looking to elevate your marketing with a professional, engaging newsletter but don’t have the time or resources to manage it? For just $750 ...
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