Blog
When something smells fishy, customers turn to ‘gut’ instinct
A few years ago, I went fishing on a Saturday and returned home with a healthy catch. Unfortunately, I also had to fillet the fish, ...
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AI search is rewriting the rules of B2B discovery
For years, Google search results have been the starting point for B2B buyers and search engine optimisation (SEO) meant fighting for page-one rankings, carefully crafting ...
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Blood on the carpet
In Apartheid South Africa, there were so-called homelands, with Transkei (Nelson Mandela was born in Mvezo, a village in the Transkei region) being one of ...
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The chocolate chilli principle of persuasion
When I was young, so much younger than today, I would chase my nephew (who is six months younger than me) around the house with ...
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From army platoons to brands, tribes work best
It was beneath a blistering sun – and later a cold moon – noisy with cicadas (when even the snakes were hunting shade beneath the ...
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Words that changed the world: What they mean for you
It’s not Adwords, or social media or radio that make your marketing communications campaign successful – it’s what you say. A picture may be worth ...
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