Blog

AI search is rewriting the rules of B2B discovery 

For years, Google search results have been the starting point for B2B buyers and search engine optimisation (SEO) meant fighting for page-one rankings, carefully crafting ...
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Blood on the carpet

In Apartheid South Africa, there were so-called homelands, with Transkei (Nelson Mandela was born in Mvezo, a village in the Transkei region) being one of ...
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The chocolate chilli principle of persuasion

When I was young, so much younger than today, I would chase my nephew (who is six months younger than me) around the house with ...
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From army platoons to brands, tribes work best 

It was beneath a blistering sun – and later a cold moon – noisy with cicadas (when even the snakes were hunting shade beneath the ...
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Words that changed the world: What they mean for you

It’s not Adwords, or social media or radio that make your marketing communications campaign successful – it’s what you say. A picture may be worth ...
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Us Kiwis, we need to talk…

I am a writer. A journalist. A wordsmith. A public relations and communications practitioner for more than 30 years. I build personal and brand reputations—I’ve ...
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