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A good, short, sharp presentation grabs the audience by the throat and gets to the point fast. Then, when you have their attention, ask for the referral.
Don’t try to be cute or oblique, and you’re not telling a joke with a punch line at the end – remember you’re scrapping for your audience’s attention. Even if they look like they’re listening, it doesn’t take long for a person’s mind to go wandering.
Simple and succinct beats rambling every time.
A good formula is the proven AIDA principle – Grab Attention, stimulate Interest, create Desire and call to Action.
Copywriting and Content Marketing
Iron Road is a content creation agency which creates compelling messages and content that engages your target audience and converts more business.
We create persuasive stories about how organisations solve customer problems... and then we get those stories in front of customers and prospects in the form of media articles, advertorials, press releases, e-books, content rich website pages, white pages, brochures, newsletters, magazines, podcasts, video, advertisements, direct mail and social media (to name just a handful of tactics).
Working with clients worldwide, Iron Road has the rare talent, expertise and skills for creating powerful stories which underpin very effective, outcome driven marketing campaigns.
"Your article not only increased my exposure in the market place, but have given me credibility with existing and potential clients. I have also received work enquiries and speaking opportunities as a direct result of the publicity." -- Claire Wadey, Creativity Works
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Iron Road Communications
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PO Box 302 116, North Harbour, 0751
Street Address:
27 William Pickering Drive Albany
DDI +64 9 4482073
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