Auckland, New Zealand – Content Marketing: While regular advertising is under pressure, particularly in print, there is a way to combine that traditional medium with powerful content marketing – consider this story about buying window cleaner.
Photo by Ambro.
New Zealand wide online content marketing strategy
Iron Road is an Auckland based marketing consultancy specialising in compelling online content marketing strategies which are designed to engage, convince and convert more business.
- Conduct strategic content marketing strategy and planning workshops
- Audit existing marketing activity and assets - website/s, social media assets, print and broadcast collateral
- Research and forecast problem/opportunity outcomes and best practice
- Use search data and social chatter to determine points of immediate relevance
- Analyse and evaluate competitor activity, as well as leading companies in other areas
- Ongoing advice
The result is a detailed and actionable content marketing strategy and plan.
- Current situation and problem opportunities
- Executable strategy to build market relevance
- Your big brand story idea/s
- Touchstone positioning
- Key messages
- Executable strategy and tactics
- An editorial calendar to kickstart your content marketing programme
Campaigns services can include lead generation opt-in devices, conversion tools, auto-response campaigns, LinkedIn, Google+ and Twitter marketing, increased web traffic tactics, profile building and search optimisation through online publishing, brand journalism, storytelling, compelling key messages, editorial calendar and automated solutions.
Talk to Iron Road about how you can raise your profile, get found online and earn respect as a thought leader using tactics like tried and tested content rich website pages, white papers, digital brochures, newsletters, podcasts and video.
When you read, or if you were to read, what do you prefer?
Iron Road Communications
PO Box 302 116, North Harbour, 0751
10 Beresford Square, Auckland.
DDI +64 9 950 7648
Mob: +64 27 2456060